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Rochester Hills Chrysler Jeep Dodge Ram

1301 Rochester Rd
Directions Rochester Hills, MI 48307

  • Sales: (888) 435-3039
  • Service: (888) 672-7010
  • Parts: (888) 422-8795
Info

Ram History

 

When looking at the history of Ram trucks, the Dodge brand cannot be ignored. Ram did not stand alone until 2009. The Ram logo came from the Dodge brand, which had begun using the Ram's head as an emblem in the early 1990s. This was done as part of setting the brand apart from its truck lineup as something powerful. 


The Ram is the ancient symbol of Aries, which signifies authority, fearlessness, force, and virility. Once Dodge began to put the symbol on the trucks, they were referred to as Dodge RAM trucks.


When Fiat acquired Chrysler in 2009, the company wanted to split RAM from Dodge. This was due to Fiat wanting Dodge to become an exclusively car-based lineup while having RAM sell pickups and heavy-duty trucks. This plan was to start in 2010.


RAM Trucks became established as its own brand, but kept the RAM logo. Dodge understood that the RAM logo represented the strength and power that RAM truck fans had grown to love.


The RAM brand wanted to focus on "real" truck customers and make more heavy-duty trucks. In addition, executives at Chrysler have tossed around the idea of creating semi-trailer trucks with the RAM brand.


RAM trucks are marketed separately from Dodge vehicles, but the two brands will always have an intertwined history. They are marketed differently, focusing on different customers.


RAM has four facilities which produce its vehicles, one in Europe and three in North America. The North American plants include: one in Warren, Michigan; one in Saltillo, Coahuila, Mexico; and one in Windsor, Canada.


RAM currently makes the RAM 700, the RAM Pickup in a variety of trims, Cargo Van (C/V), ProMaster in a variety of trims, and the ProMaster City. There is also the formerly produced Dakota truck.


RAM has a shorter history than other companies, but we know that it will have a long future.


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